Phone menu & routing

Flexible call flows, tailored to your business

Smart call routing that eliminates phone tag and transfers, so customers reach exactly who they need without the runaround.
Connect faster
No one likes sitting through a list of 10 menu options. Multi-level phone menus let you create layered, interactive menus that help callers get to the right destination, fast.
Route calls
Drag-and-drop call flow builder lets you create sophisticated routing rules without technical skills or IT support.
Provide answers
Let callers talk to Sona — your AI agent — instead of voicemail. They get instant help, and you follow up faster with organized, actionable messages.
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Don’t send customers in circles while your team loses time and opportunities

Stop losing prospects to "let me transfer you... again"
Smart routing gets customers to the right person on the first try, so they don't reach a dead end or hang up out of frustration before you can help them.
Button labeled 'Press 1' connected by an arrow to a card reading 'Forward call' and 'Forward to Sales' with a money bag emoji.
Guide customers to the perfect teammate every time
Team-specific routing means customers reach sales when they want to buy and support when they need help, without your team playing operator.
Multiple flows, zero rebuilding
Create different routing configurations for holidays, campaigns, and staffing changes, then toggle between them without rebuilding your flow from scratch.
Keep business running when key people are out
Availability-based routing sends calls to whoever's actually working, so customers get answers even when the usual contact is on vacation.
3x
faster follow-ups

Since implementing Sona, we've improved our follow-up time and client satisfaction due to faster callbacks with better context. Additionally, we’ve captured more after-hour inquiries that would’ve previously gone unanswered.

ER Fukuda

Founder @ Safely Finance

Powerful routing made simple

Routing features

Complete control
Route to individuals or teams, fall back to voicemail or custom recordings, forward calls to any device, or leverage AI for after-hours support
Get calls to the right person, every time
Route by team, availability, or business hours so customers never get stuck in phone tag
Voice menu (IVR)
Create recordings or text-to-speech for every menu option so your automated flow sounds like your business
Drag-and-drop interface
Easily build complex routing without coding or technical skills, and preview exactly how calls will flow before going live
Nested menu options
Each menu option can route to another menu, person, group, or even Sona — giving you complete control over the caller experience
Easy updates
Make changes without disrupting active calls or customer experience, and publish when you’re ready

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